Bugaboo has created and manufactured goods for individuals looking for long-lasting, high-quality, unique strollers and baggage systems. Bugaboo is proud to give game-changing products to families and travelers alike.

Max Barenbrug, the chief design officer and co-founder, was always fascinated by wheels since he was a young child. Taking pleasure in how wheels transport people from point A to point b with a gliding and weightless sensation.

One of Max’s lifelong ambitions has been to invent the perfect stroller and luggage system that allows people to go out and explore their surroundings. This ambition has so far led to Max developing his ground-breaking strollers and luggage systems, which have enabled millions all over the world to enjoy life.


The Bugaboo brand has built a strong reputation over the years and is currently present in almost all corners of the world. With 1300 employees and offices in more than 60 countries, Bugaboo’s success story began in 1994 when Max Barenbrug designed a revolutionary stroller that was able to adapt to the needs of different parents.

The first 5 years of the company’s existence were extremely difficult and fraught with challenges. Getting the stroller accepted and produced by major manufacturers proved to be a challenge, which Max sought to overcome by canvassing neighborhoods to garner local interest.

People weren’t interested despite the fact that the stroller was radically different from others on the market at the time. In 1999, with no prior manufacturing experience and a lack of personal funds to back their decision, Max and Eduard Zanen financed the Bugaboo company themselves and commissioned the creation of the first Bugaboo stroller. With this endeavor, they were taking a big risk that could have very well failed.

The two founders of Bugaboo traveled to Taiwan and began the stroller’s production. The stroller was an instant smash without any significant marketing efforts which is how Bugaboo got its start. With a true sense of entrepreneurship and a fantastic product, the company has thrived ever since.

Where Bugaboo strollers are made

BUGABOO has its headquarters in Amsterdam, the Netherlands, with a manufacturing facility in Xiamen. These two offices create and develop mobility products that combine cutting-edge design and engineering skills with utility and beauty.

In order to provide customers with a complete experience, Bugaboo always uses high-quality fabrics, frames, and wheels to allow worn-out or damaged parts to be easily replaced individually.

Products like strollers are made to last a lifetime and have the ability to be given a new look without the need for customers to purchase new ones. This is made possible by producing the strollers for everyday use, but also with an emphasis on durability.

The reason Bugaboo owns its factory in China is that it can guarantee safe working conditions. Bugaboo has always produced its strollers in a very responsible manner. Additionally, Bugaboo feels that it is morally correct to ensure that each stroller and baggage system created is flawless. The majority of the Bugaboo strollers that were sold Twelve years ago are still in use today. Not only is this a testament to their quality, but it also speaks to the fact that they have been continuously evolving and improving as time goes by.

Bugaboo continues to introduce ground-breaking new goods to the market with a team of about 120 employees concentrated on innovative advancements and conceptual design at its HQ in Amsterdam and a team of about 60 employees concentrated on product innovation and development in China.

More about Bugaboo

While the company’s strollers are well-known in the premium stroller industry since celebrities have been spotted with them, the creative company has expanded its product line with the introduction of its luggage line. The luggage system line also places a strong emphasis on customer freedom of movement, with the added benefit of being very easy to navigate for people in and out of airports.

Bugaboo claims to have not only enhanced the suitcase but also invented a brand-new mode of transportation. Even though this claim appears audacious, skeptical clients would be convinced otherwise after seeing the ground-breaking functionality and timeless design of the company’s luggage system.

The luggage system not only features interlocking cases that lock together to form an easy-to-maneuver system that secures all baggage in place, but it also features ground-breaking steering that makes lugging around luggage a simple and enjoyable experience.

The luggage system also has compartments for your tablet or laptop, allowing you to check-in and out at the airport with only the items you truly need while seated and the rest in the overhead bin. It’s a pretty ingenious approach that makes traveling easier, and this theme permeates all of their products, whether they are strollers or baggage. Bugaboo makes it simple for parents to visit or travel locations with children by designing everything for maximum ease.

According to bugaboo, before the development of its luggage system, the luggage industry largely focused on producing the lightest and smallest possible luggage. Its products are so unique and intriguing for the market, coming with a wide range of features that are incomparable to other brands on the market.


Further improvements are anticipated at Bugaboo, a company that never rests on its successes and which is investing in its production-related tools like injection molds. These investments have a direct positive impact on the quality of their products and will enable them to experiment with new materials and designs for their strollers.

Additionally, it has invested in the implementation of APS, CRM, and ERP systems to guarantee that all employees all over the world gain access to increasingly accurate, current information on corporate developments. The landscape of company systems fosters transparency by making precise information accessible to everyone and by recording new orders.

The increased investments are substantial since bugaboo staff will need to undergo extensive training. The technology will, however, offer up a lot of chances for the company to be to the customer while still supporting its most recent business model. Giving the customer the correct information will be considerably easier with their new digital backbone, and this strength will be reinforced new innovations.